Originally, Nutella® was a smart solution to a tricky problem:
the shortage of cocoa supplies following World War Two.
Pietro Ferrero, a pastry maker from Piedmont in Italy, ingeniously created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it ‘Giandujot’ after a famous local carnival character at the time. On May 14th 1946 the Ferrero Company was officially founded.
The delicious ‘Giandujot’ paste was transformed into a new product that could be easily spread on bread; it was called SuperCrema (the precursor to Nutella®).
Pietro Ferrero’s son, Michele applied his innovative genius and, by trial and error, he improved the recipe and created the first-ever jar of a new hazelnut and cocoa cream which was, however, still without a name. So he put his creative hat on again and invented the perfect solution for the world’s most famous spread: ‘Nutella®.
Nutella® reached Germany in 1965 and the Germans immediately fell in love with the delicious spread.
The newly-designed jars with the unmistakable iconic design were also well acclaimed with a great success.
In 1978, after having conquered Europe, Nutella® embarked in Australia and the first Nutella® production plant outside Europe was opened in Lithgow, near Sydney.
To find out more about the brand, please access the official company website.